Visibility Spectrum
Visibility Solutions for Extraordinary Ideas
Branding / Publicity
Alt-AG / FOOD
My Farmer is My Friend
All FARMERS have a STORY.
What’s Yours?
Small Farms <:> Large Farms
Farming Consortiums
BRANDING showcases farmers in complex markets where consumers today seek transparency, credibility, and trust.
Branding & Publicity are challenging for many reasons: One being that audiences are extremely polarized between age groups, with some demographics not even acknowledging others.
Long gone are the days when a traditional Star System Publicity Campaign can be effective when delivered across multi-audiences using only a single homogenized message.
In some cases generalization can alienate viewers to your brand – permanently.
For example; Did you know that younger demographics spend more of their income every week eating at restaurants than they do buying groceries? Grocers adapted by incorporating HOT FOOD Buffets at the fronts of the stores. Food marketers don’t even try anymore to entice Gen Y & Z to eat their vegetables. Instead, they cater to convenience and simply deliver all the fat, salt, and sugar that many consumers crave.
Society is fractured, angry, and frustrated.
Technology fortunately, makes it possible to reach demographics individually with separate messages that coalesce in the background and resonate to generate visibility and momentum.
Artificial Intelligence (Ai) is already playing a formidable role automating messaging in a modified star system that over many years we at Visibility Spectrum, customized to connect holistically with individuals, their families, and friends.
We designed the most affordable and comprehensive automated packages that deliver everything farmers need, including;
- A STORY (critically important and often overlooked),
- A Promotional Campaign,
- Plus all the Tech Know-How and Software required to keep a farmer top-of-mind with their customers.
We put it all together for Alt-AG Indie Farmers in a way that is fast, affordable, and easy through community philosophies like;
My Farmer is My Friend
In a world that no longer trusts corporations, branding has to be carefully parsed so it resonates with each spectrum of society, from struggling consumers… to the very wealthy.
One of the Best-Kept Secrets of permaculture and regenerative agriculture is that WEALTHY, health-conscious food consumers at the top of the spectrum already pay PREMUIM PRICES for food products that they feel are good for them, their families, and the earth! How do think the LUNATIC Farmer got so rich?
Even more concerning is that regen is appropriating the premium food market by positioning organic as the tail, and regen the dog controlling the wag. Organics has a lot to lose if they don’t quickly restructure and more aggressively identify their position.
Back in the day everyone thought that because the superior Sony-owned BETA tape format controlled the market, that they’d be the overall winners. When VHS showed up and gave customers exactly what they wanted, Beta quickly fell off of consumers’ radar.
Visibility Spectrum Services
BRANDING *Showcase yourself in complex markets where consumers today seek transparency, credibility, and trust.
PUBLICITY *Deliver your message to HUNGRY audiences that have also grown frustrated, angry, and demographically polarized.
Alt-AG *Incorporate a diverse landscape of alternative agriculture methods that deliver healthy food and help heal the earth.
FOOD *Deliver choices in LOCAL markets of AFFORDABLE and also LUXURY food products that are both way better than organic.
Visibility KITCHEN … cooking up Alt-AG recipes with GRAVY!
Visibility GREEN ROOM …our PRIVATE space for INSIDERS.
Our Strategies are designed to help you identify;
- Where Alt-AG and YOU are in YOUR region
- Why YOU NEED to align with others
- What you’d like to accomplish
- Whom to partner with and align
- How to do it fast and cost-effectively
- Why MAINSTREAM News is the GOAT
- When to make your move – HINT: NOW
………….
Not sure where you are on the Branding & Publicity Spectrum reach out via Vision at our domain … VisibilitySpectrum.com