Visibility Spectrum
Visibility Solutions for Extraordinary Ideas
Branding / Publicity
Alt-AG / FOOD
My Farmer is My Friend
All FARMERS have a STORY.
What’s Yours?
Small Farms <:> Large Farms
Farming Consortiums
FOOD is the COMMON DENOMINATOR in a STALLED ALT-AG Movement that STILL needs to onboard MILLIONS upon MILLIONS of NEW CUSTOMERS.
We cook up Promotional Recipes in our Visibility Kitchen designed to reach across all ages and types of audiences. Our unique and innovative demographic and psychographic strategies deliver memorable and trusted experiences for a wide variety of food and beverage consumers.
Next to your farm, your local Farmer’s Market is the best place for farmers to create an emotional connection with food customers.
Competition is tough today though so you need a plan that motivates customers to STOP & SHOP at your booth…
Farmers have huge incentive to SELL OUT each week so they don’t have to pack it up and lug it back home. FRESH is a major selling feature!
PLUS, our strategies are meticulously designed to also attract Community Gardeners who help feed disadvantaged urbanites, whether hungry children in schools, or seniors on a tight budget.
At the other end of the financial spectrum, we also create unique strategies to entice WEALTHY CONSUMERS looking for…
PREMIUM food and beverage products.
The secret is to serve everyone regardless of economic factors.
The beauty of Alt-AG is that even on a small budget, food consumers can eat well by growing their own nutrient-rich food even if they live in a condo or an apartment. This OFTEN OVERLOOKED TOUCHPOINT is a powerful way for Indie Farmers to connect with prospective customers.
We also design strategies and campaigns for anyone interested in developing HIGH TECH PASSIVE SOLAR SYSTEMS, whether a greenhouse, workshop, or home. Ask us!
Alt-AG processes like permaculture and regenerative agriculture have floundered for such a long time that impatient consumers who were initially strong supporters, have grown MEDIA FATIGUED and are now skeptical. High prices have taken a toll on this group.
Also, because Alt-AG has been stuck in neutral for a decade, it now attracts GREENWASHERS and PREDATORS only here for the money grab.
Educators and suppliers who don’t actively support the movement, and who take in considerably more money than they return to the ecosystem, undermine the trust that dedicated independent farmers have been building for decades.
It’s not good enough to simply sell a course, collect a big fee and do nothing directly within your community to support civic leaders and your neighbors. If you’re not doing things like supporting food banks, or community gardens, and all you do is preach to the choir on social media, you’re also just here for the money grab.
Talk is cheap. It’s time for action.
Many people no longer trust scientists and engineers who have failed to connect with the community in a responsible manner. Consumers now wonder; If permaculture and regen are really as good as scientists claim, why has it taken a half century to get to this anemic level? Visibility fatigue kills many movements.
Consumers still can’t find Alt-AG Food at their local grocer, and wonder why farmers aren’t being more proactive.
Consumers should instead look to CSA & Farmer’s Markets
Customer Supported Agriculture (CSA) is gaining ground, but only in small pockets and not enough to bring overall prices down. Food that is grown using permaculture and regenerative processes should theoretically be more affordable. However, until we hit the sweet spot and tipping point to move mainstream, Alt-AG food, including organic will continue to be and elite offering and out of reach for most food buyers.
Chefs love the Alt-AG process, and support the movement, but there is no one pulling all these little disjointed communities together in a way that will drive national visibility and momentum. No one does it because it’s challenging and very expensive. Back in the day, songwriter Cy Coben penned, “Everybody wants to go to heaven, but nobody wants to die.”
Movements have very specific benchmarks and standards that have to be met. If they aren’t, it’s not a movement. Movements have to move in an appreciable manner.
Without momentum, all movements fail.
Because the Alt-AG movement isn’t pulling its weight, it leaves farmers with little choice. If they can’t afford to wait another ten years for it to catch fire with customers, they have to shoulder the responsibility to raise their farm’s visibility. With a proper strategy, farmers can very effectively lead their communities as facilitators.
If farmers don’t take the reins though, it’s pretty clear that no one is going to do it for you. It’s also not a good idea to leave it up to large factory farm corporations to write Alt-AG legislation that Indie Farmers will be forced to follow. Corruption like this, also occurs in fisheries and is devastating.
Farmers have a lot to GAIN when they ACT!
When one of the top permaculture education academies in North America abruptly quits after almost fifteen years of teaching thousands of students, it’s a strong indication that the movement is in serious trouble, and that growers are in freefall on their own.
As you saw in the video above, Alt-AG Farmers have a lot to gain. With a well-designed VISIBILITY RECIPE it’s possible to be competitive and profitable in a friendly community way.
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Visibility Spectrum Services
BRANDING *Showcase yourself in complex markets where consumers today seek transparency, credibility, and trust.
PUBLICITY *Deliver your message to HUNGRY audiences that have also grown frustrated, angry, and demographically polarized.
Alt-AG *Incorporate a diverse landscape of alternative agriculture methods that deliver healthy food and help heal the earth.
FOOD *Deliver choices in LOCAL markets of AFFORDABLE and also LUXURY food products that are both way better than organic.
Visibility KITCHEN … cooking up Alt-AG recipes with GRAVY!
Visibility GREEN ROOM …our PRIVATE space for INSIDERS.
Our Strategies are designed to help you identify;
- Where Alt-AG and YOU are in YOUR region
- Why YOU NEED to align with others
- What you’d like to accomplish
- Whom to partner with and align
- How to do it fast and cost-effectively
- Why MAINSTREAM News is the GOAT
- When to make your move – HINT: NOW
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Not sure where you are on the Alt-AG FOOD Spectrum reach out via Vision at our domain … VisibilitySpectrum.com