Visibility Spectrum
Visibility Solutions for Extraordinary Ideas
Branding / Publicity
Alt-AG / FOOD
My Farmer is My Friend
All FARMERS have a STORY.
What’s Yours?
Small Farms <:> Large Farms
Farming Consortiums
Visibility Kitchen… the HOT SPOT to cook Alt-AG promotional recipes with GRAVY!
Why a KITCHEN?
A kitchen is a perfect place to TALK FOOD.
Rich or poor, everyone eats, and almost everyone cooks. Sometimes our home-cooked SIGNATURE DISH… is the only recipe we know haha, but WOW, is it GOOD! and are we ever proud of it!
A kitchen is where we connect on a gut level with nourishing healthy food and drink. It’s a MAJOR RUSH for most people to know that the food they’re cooking was grown responsibly. Personally, I still get an emotional bump knowing that the simple pleasure of eating, also helps heal the earth in a way that’s easy to measure–and especially FEEL.
Even the most CHILL PERSON ON EARTH who sincerely wants to do something good for our environment, but feels tapped-out at the end of each day, can feel great knowing that the food and drink they just consumed, has a positive impact on the earth and climate. Responsible farming and EATING helps cool the earth.
Alt-AG like permaculture and regenerative hits all the nodes from taste, to nutrition, and soil health.
Organic … can’t make that claim about soil health unless it adopts generative strategies, and this critical point is not lost on smart consumers will to pay premium prices hoping to improve climate issues.
YES! Of course ORGANIC is healthy for YOU, but it doesn’t protect or heal the earth. Consumers are much smarter today. They do substantial research, and sometimes know more than farmers about nutrient density and carbon numbers.
The perception that LOCAL permaculture and regeneratively-grown food is BETTER THAN ORGANIC puts CRUNCHY meters into overdrive and carries a lot of weight at a grassroots level.
All you have to do is EAT & DRINK REGEN, and you’ll get an endorphin rush so strong you won’t be able to wait for the next bite…
As a grower, it doesn’t matter if your Alt-AG style is organic, regenerative, permaculture, biodynamics, agroforestry, IMTA or anything in between. Most of these processes are similar enough to borrow the best from each and MASH it so it works for consumers.
When it comes to food-customers in our modern era, socially responsible home cooks and well-known chefs, plus the people eating (you and I), care just as much about how food is grown and its carbon footprint and climate impact as we do for how it tastes!
Food consumers are radically smarter today then a decade ago, and if you don’t at the very least try to meet their expectations, you’ll be burnt toast and miss incredible opportunity.
The great thing about food promotion today is that a farmer and grower of any type can easily reach out and connect with the end user–the person eating your products. The secret is to bypass the middleperson, the grocer, and sell directly through a BLEND of CSA – Customer Supported Agriculture and Farmers’ Markets.
If you’re also not supplying LOCAL RESTAURANTS like Toronto’s Impact Kitchen for example, you’re missing an incredible opportunity and leaving money on the table.
Having your products FEATURED at a LOCAL RESTAURANT helps increase your farm’s visibility and respect, and also boosts the “MOVEMENT” that we hear so much about, but rarely see. It’s how leveraging community to grow Alt-AG visibility works.
We’ve all heard ad nauseum that people today overwhelmingly TRUST THEIR FAMILY & FRIENDS way more than a ceo or corporation. With that in mind, we WROTE and developed a STORY about a FOOD-LOVER’S Best Friend … yeah that’s you Farmer Joe… sephine? it’s all good 😉
My Farmer Is My Friend builds community to keep LOCAL farmers top-of-mind and trusted.
If you’re a farmer and leverage it effectively like some of your progressive colleagues already do, you’ll also be able to legally and ethically sell products at PREMUIM PRICES that are even higher than organic, plus with, or WITHOUT CERTIFICATION.
More farmers than you might realize already generate substantial revenue leveraging this strategy!
The reason is simple; Consumers love organic products, but they are tired of the misleading chaos by marketers and grocers. A growing number of food buyers no longer trust the ORGANIC supply chain, and it is NOT because of certification organizations. Most certifiers do the best they can amid unrelenting attacks by predators who are just here for the MONEY-GRAB! Check out ROA / ROC to see how NEW Alt-AG Certifiers operate, you’ll be surprised.
Organic was, at one time, the best that society had, and in some respects it still is, but it’s under serious attack.
Today, corporate corruption is out of control. If you’re a proactive grower, you can however learn to Leverage Organic Momentum to make it work for you. Advanced farmers already generate considerable revenue using a BLEND method. It’s an effective tactic first used by Gen X, and now often by Y.
If you’re ALREADY ORGANIC CERTIFIED, GREAT! you’re in an even better place, with considerable flexibility to increase margins, plus if you want, evolve to Organic-regen certified.
Organic, regenerative, and permaculture have appealed largely to off-the-grid hippies, survivalists, etc., the “CRUNCHY” set, and we respect you GOATS as true pioneers!
The realty though is that Alt-AG grew up and now also attracts an ELITE COMMUNITY that embraces the absolute HIGHEST QUALITY.
AFFLUENT CONSUMERS are open to paying HIGH PREMIUM PRICES as long as it’s ethically justified. WEALTHY food buyers, like everyone else, also love that the Alt-AG growing process helps heal the earth.
It’s a win/win for everyone when you know your audience.
We don’t give away competitive secrets on this site, and reserve details like that for clients. We can say though that recipes that come out of our promotional kitchen, focus on the EMOTIONAL FEELINGS people experience when they eat Alt-AG Food.
Sell the SIZZLE, not the STEAK.
Steak is the foregone conclusion.
The drool part, is what gets prospects to the table.
If you found this video interesting, and you’d like a deeper dive, I have an even more informative video that you’ll find helpful. Access is restricted to current farmers, or those seriously contemplating Alt-AG, and/or their Support teams. If it sounds like you, reach out by email using Vision at our domain to request a password for Visibility Kitchen DEEP DIVE–it’s free.
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Visibility Spectrum Services
BRANDING *Showcase yourself in complex markets where consumers today seek transparency, credibility, and trust.
PUBLICITY *Deliver your message to HUNGRY audiences that have also grown frustrated, angry, and demographically polarized.
Alt-AG *Incorporate a diverse landscape of alternative agriculture methods that deliver healthy food and help heal the earth.
FOOD *Deliver choices in LOCAL markets of AFFORDABLE and also LUXURY food products that are both way better than organic.
Visibility KITCHEN … cooking up Alt-AG recipes with GRAVY!
Visibility GREEN ROOM …our PRIVATE space for INSIDERS.
Our Strategies are designed to help you identify;
- Where Alt-AG and YOU are in YOUR region
- Why YOU NEED to align with others
- What you’d like to accomplish
- Whom to partner with and align
- How to do it fast and cost-effectively
- Why MAINSTREAM News is the GOAT
- When to make your move – HINT: NOW
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Not sure where you are on the Visibility Spectrum reach out to us via Vision at our domain … VisibilitySpectrum.com